In my backlog of books, I found I had three photography business-centric books that I had not yet reviewed and thought they would combine well into a single post.
Each of these books has a distinct angle that I think the reader will find valuable. I’m not persuaded that any one of these would be the “perfect” book – and instead I think each compliments the other two. That said – I don’t think there’s a need to run out and buy all three.
Starting with the most recently published:
The newest book of the bunch focuses on growing a successful photography business through marketing – not surprising as Sease has been an art buyer and is now a creative consultant – helping photographers understand advertising agencies – and Sosa Stone, after a degree in photography, has also been an art buyer and is now, too, a consultant to photographers.
The authors mostly assume you already have a photography business – and they want to help you take the next step to get others excited about your work, too.
It’s a fairly quick read – at around 200 pages – and also adds a CD with 21 forms and templates for the photographer to leverage.
I’ve mentioned this book previously – but have not yet talked too much about it. If there were a first book of these three to purchase – this might be it. There’s a little bit of everything in here – but the differentiator is the case studies. Harrington has included actual contracts, emails with clients, and forms for the reader to study.
If you’re thinking about going “pro” – this book will get you thinking about the nuts and bolts behind the jump.
How to Start a Home-Based Photography Business by Kenn Oberrecht
This was the first photography business book I read. Its strength is in its simplicity. Oberrecht writes clearly and concisely focusing specifically on those details of starting a photography business in your home.