Book Review: Reality Check

rc by kawasaki Reality Check, by Guy Kawasaki, delivers a compressed entrepreneurial manual for getting that new business idea up and running.  It’s more about the people side of business than the nuts and bolts – and that’s OK.  There are a lot of manuals out there to talk about how and when to get an assumed business name and how to attack taxes – but few that will sit down with you over a cup of coffee and talk about the difficulties of striking out on your own – and there are even fewer that cover this much ground.  Kawasaki balances his perspective with more than a few interviews – and includes counterpoint – knowing that there’s no single formula to building a successful business.  There’s not a lot of detail – but it could help you point to gaps that you’d like to read more about later.

The book weighs in at 461 pages – and if there were ever a “quick” 461 pages – this is it.  The bite sized chapters (all 94!) will slide into all but the busiest schedules.  If you’re on the fence about this book – head on over to Kawasaki’s blog – and check out some of his other writing.

Chapters that popped out at me – in no particular order – include:

  • Making the Transition from the Corporate to Nonprofit World
  • The Art of Intrapreneurship
  • The 10/20/30 Rule of Pitching
  • How I Built a Web 2.0, User-Generated-Content, Citizen Journalism, Long-Tail, Social-Media Site for $12,107.09
  • The Art of Branding
  • The Art of Blogging

You may have heard of Truemers (now called “Now Public”) and Alltop – both Kawasaki startups.  In fact – Camera 47 can be found listed on the Alltop photography page.

Bottom line – if you’re thinking about starting a business – including a photography business – you might consider getting yourself a copy.

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